Privacy Policy

Last updated: July 1, 2026

Room101 ("Room101", "we", "us", or "our") operates this online store and related website services to provide customers with a curated shopping experience (the "Services"). Our store is powered by Shopify, which helps us operate our ecommerce website, checkout, payments, order management, and related services.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, browse our products, create an account, place an order, contact us, subscribe to marketing emails, or otherwise interact with our Services.

This Privacy Policy is provided to help you understand our privacy practices and available privacy choices. If you have questions about this policy or a privacy request, contact us using the email below.

1. Personal Information We Collect

The types of personal information we collect depend on how you interact with our Services. We may collect the following categories of information:

Contact information: such as your name, email address, phone number, billing address, and shipping address.
Order and transaction information: such as the products you view, add to cart, purchase, return, exchange, or cancel, as well as order history, delivery details, transaction confirmations, and customer service records.
Payment-related information: such as payment method, payment confirmation, billing details, and limited payment information made available to us by Shopify or our payment processors. We do not store full payment card details on our own systems.
Account information: such as login details, account preferences, saved addresses, and customer account activity, if you choose to create an account.
Customer support information: such as messages, emails, requests, questions, photos, order details, or other information you provide when contacting us.
Review or user-submitted content: such as product reviews, ratings, comments, or photos you choose to submit, if review features are available on our store.
Device and usage information: such as IP address, browser type, device type, operating system, pages viewed, referring URLs, session activity, cookies, pixels, tags, and similar technologies used to understand how visitors use our store, improve the Services, and help keep the Services secure.

We do not intentionally collect sensitive personal information unless it is necessary for a specific customer support issue and you choose to provide it. Please do not send us sensitive personal information unless it is required to resolve your request.

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you place an order, create an account, contact us, submit a review, or subscribe to email updates.
Automatically through our Services, including through cookies, pixels, tags, analytics tools, log files, and similar technologies.
From Shopify and service providers, such as payment processors, fraud prevention providers, shipping providers, fulfillment partners, analytics tools, customer support tools, review platforms, and other vendors that help us operate our store.
From third-party platforms, if you interact with our store through integrations, advertisements, social media, or other external services.

3. How We Use Personal Information

We use personal information for legitimate business purposes, including to:

operate, maintain, and improve our online store;
process payments and complete transactions;
fulfill, ship, deliver, return, exchange, or cancel orders;
provide order confirmations, shipping updates, account notices, and customer support;
respond to questions, concerns, product inquiries, return requests, and support requests;
detect, prevent, investigate, and respond to fraud, security issues, abuse, unauthorized activity, or illegal activity;
analyze store performance, customer behavior, product interest, and website functionality;
personalize or improve the shopping experience, including showing relevant products or remembering preferences;
send promotional emails only when you subscribe, make a purchase where legally permitted, or otherwise provide the required consent;
comply with legal, tax, accounting, regulatory, dispute resolution, and enforcement obligations.

Promotional marketing is sent only where the channel is enabled for the store and the required consent or legal basis is in place. Promotional email is handled through the email preferences and unsubscribe options described below.

4. Cookies, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate our store, remember preferences, keep the checkout secure, understand website performance, improve our Services, and, where applicable, measure or personalize advertising.

Depending on where you live, you may have the ability to manage cookie preferences, opt out of certain data sharing, or limit the use of certain tracking technologies through our cookie banner, privacy settings, browser settings, or the privacy choices described below.

5. How We Disclose Personal Information

We may disclose personal information only as needed for the purposes described in this Privacy Policy, including to the following categories of recipients:

Shopify, which hosts and powers our ecommerce store, checkout, payments, customer accounts, order management, and related services.
Payment processors and fraud prevention providers, to process payments, verify transactions, and protect against fraud.
Fulfillment partners and shipping carriers, to prepare, ship, deliver, return, or exchange products.
Service providers and vendors, such as website hosting, cloud storage, analytics, email service providers, customer support tools, review platforms, security providers, and technical support providers.
Advertising and analytics partners, if we use advertising, retargeting, analytics, pixels, tags, or similar tools to measure and improve our store and marketing performance.
Legal, regulatory, or safety-related parties, if disclosure is required or permitted by law, court order, subpoena, legal process, investigation, tax obligation, fraud prevention, dispute resolution, or to protect our rights, customers, store, or the public.
Business transfer parties, if we are involved in a merger, sale, financing, restructuring, acquisition, transfer of assets, bankruptcy, or similar business transaction.
Other parties with your direction or consent, such as when you ask us to share information or use a third-party integration.

We do not exchange personal information for money. Some privacy laws may describe certain advertising, analytics, or data-sharing activities as a "sale," "sharing," or "targeted advertising." Where required by applicable law, you may use the privacy choices described below to opt out of those activities.

6. Relationship with Shopify

Our Services are hosted by Shopify. When you visit our store, place an order, use checkout, use Shop Pay, use a customer account, or otherwise interact with Shopify-powered features, Shopify may collect and process personal information as described in Shopify's policies.

To learn more about how Shopify collects, uses, and shares personal information, please review the Shopify Consumer Privacy Policy. To manage privacy choices related to Shopify, you may also visit the Shopify Privacy Portal.

If Shopify Network Intelligence, Shop Pay, Shop App, Shopify analytics, Shopify advertising features, or similar Shopify enhanced services are enabled for our store, Shopify may process certain information about your interactions with our store and other Shopify services to provide, protect, improve, personalize, and measure those services, subject to Shopify's own policies and applicable privacy choices.

7. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

request access to the personal information we hold about you;
request correction of inaccurate personal information;
request deletion of personal information, subject to legal and operational exceptions;
request a copy of your personal information in a portable format;
withdraw consent where processing is based on consent;
opt out of promotional emails;
opt out of certain sale, sharing, targeted advertising, or profiling activities where required by applicable law.

You may exercise your privacy rights by contacting us at room101.home.decor@gmail.com.

Where available, you may also use our Your Privacy Choices link to opt out of certain data sale, sharing, or targeted advertising activities. If a dedicated privacy choices page is not available, please contact us at room101.home.decor@gmail.com with the subject line "Privacy Request."

We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising privacy rights available to you under applicable law.

8. Privacy Preference Signals

Some browsers or extensions allow you to send privacy preference signals, such as the Global Privacy Control ("GPC"). Where required by applicable law and where supported by our store's privacy settings, we will treat a valid GPC signal as a request to opt out of certain sale, sharing, or targeted advertising activities for the browser or device sending the signal.

Browser privacy signals and similar preference tools are handled according to the store privacy settings, Shopify-supported privacy controls, and applicable law.

9. Marketing Emails

If you subscribe to our email list or otherwise provide legally valid consent, we may send you promotional emails about products, store updates, offers, or related content. You may unsubscribe at any time by using the unsubscribe link included in our promotional emails or by contacting us.

Even if you unsubscribe from promotional emails, we may still send non-promotional messages, such as order confirmations, shipping updates, account notices, customer support messages, policy updates, or other transactional communications.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. While no online service can be made risk-free, these safeguards are intended to reduce unauthorized access, misuse, loss, and disclosure. Please keep account credentials secure and contact us if you believe your account or order information needs attention.

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary to operate our store, fulfill orders, provide customer support, maintain account records, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, prevent fraud, enforce our policies, and protect our rights.

The length of time we retain information depends on the nature of the information, the reason it was collected, legal requirements, operational needs, and whether you have requested deletion where applicable.

12. International Transfers

Your personal information may be transferred to, stored in, or processed in countries where Shopify, payment processors, service providers, fulfillment partners, shipping carriers, analytics providers, customer support tools, or other vendors operate.

Privacy laws in those countries may differ from the laws where you live. Where required, we rely on appropriate legal, contractual, and operational measures for international transfers of personal information.

13. Third-Party Websites and Links

Our Services may contain links to third-party websites, platforms, social media pages, payment services, shipping tracking pages, or other external services. Those services are governed by their own privacy and security practices, so please review their policies before providing personal information to them.

14. Children's Privacy

Our Services are intended for general audiences and are not directed to children. We do not knowingly collect personal information from children under 13 years old or below the age required by applicable law. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps to delete the information where required.

15. Privacy Questions

If you have a question about our privacy practices, please contact us at room101.home.decor@gmail.com.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our store, Services, technology, legal requirements, Shopify settings, third-party services, or business practices. When we update this Privacy Policy, we will post the revised version on this page and update the "Last updated" date above.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please email us at:

room101.home.decor@gmail.com